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The East Downtown Council invites you to attend a special multi-organization meeting on Monday, April 25, 6 p.m. at North Central University’s Trask Worship Center located at 1400 Elliot Ave South, Minneapolis. This meeting will provide an overview of the multi-year district branding process, presentation of three potential names for our district, and a discussion of the
final name and logo to be selected. This will be your last opportunity to provide input and feedback in the process.
The featured presenter of the meeting will be Kelly O’Keefe, Professor, Brand Center Virginia Commonwealth University. O’Keefe is a nationally recognized branding expert who has worked on brand initiatives with cities, universities, businesses, non-profits, and neighborhoods. O’Keefe has been a consultant on the East Downtown Council project working with PadillaCRT. Still unsure what this initiative is all about?
There has been a great deal of media coverage on the initiative and the Star Tribune provided this concise statement of intent:“With so many different uses popping up at once, developers and community leaders are left wondering whether this is becoming a tourism district or an up-and-coming residential neighborhood, a place to relax and recreate or a place for diverse-income housing and human services. The East Downtown Council says that it can be all, but that a larger umbrella name is needed to describe the district so that one portion of it doesn’t hijack the identity or fall short
of capturing all that it offers.”
Please join us, your input is welcomed and appreciated!